/* Microsoft marketing strategy (MARKET.EXE): */
/*   (This came from an internal "source")    */

#include <nonsense.h>
#include <lies.h>
#include <spyware.h> /* Microsoft Network Connectivity library */
#include <process.h> /* For the court of law */

#define say(x) lie(x)
#define computeruser ALL_WANT_TO_BUY_OUR_BUGWARE
#define next_year soon
#define the_product_is_ready_to_ship   another_beta_version

void main()
{
  if (latest_window_version>one_month_old)
  {
    if (there_are_still_bugs)
      market(bugfix);
    if (sales_drop_below_certain_point)
      raise(RUMOURS_ABOUT_A_NEW_BUGLESS_VERSION);
  }

  while(everyone_chats_about_new_version)
  {
    make_false_promise(it_will_be_multitasking); /* Standard Call, in lie.h */
    if (rumours_grow_wilder)
      make_false_promise(it_will_be_plug_n_play);
    if (rumours_grow_even_wilder)
    {
      market_time=3Dripe;
      say("It will be ready in one month);
      order(programmers, stop_fixing_bugs_in_old_version);
      order(programmers, start_brainstorm_about_new_version);
      order(marketingstaff, permission_to_spread_nonsense);
      vapourware=3DTRUE;
      break;
     }
  }

  switch (nasty_questions_of_the_worldpress)
  {
     case WHEN_WILL_IT_BE_READY:
       say("It will be ready in", today+30_days," we're just testing");
       break;
     case WILL_THIS_PLUG_AND_PLAY_THING_WORK:
       say("Yes it will work");
       ask(programmers, why_does_it_not_work);
       pretend(there_is_no_problem);
       break;
     case WHAT_ARE_MINIMAL_HARDWARE_REQUIREMENTS:
       say("It will run on a 8086 with lightning speed due to the 32 bits architecture");
       inform(INTEL, "Pentium sales will rise skyhigh");
       inform(SAMSUNG, "Start a new memorychip plant 'cos all those customers will need at least 32 megs");
       inform(QUANTUM, "Thanks to our fatware your sales will triple");
       get_big_bonus(INTEL, SAMSUNG, QUANTUM);
       break;
     case DOES_MICROSOFT_GET_TOO_MUCH_INFLUENCE:
       say("Oh no, we are just here to make a better world for everyone");
       register(journalist, Big_Bill_Book);
       when(time_is_ripe)
       {
         arrest(journalist);
         brainwash(journalist);
         when(journalist_says_windows95_is_bugfree)
         {
           order(journalist, "write a nice objective article");
           release (journalist);
         }
       }
       break;
   }

   while (vapourware)
   {
     introduction_date++; /* Delay */
     if (no_one_believes_anymore_there_will_be_a_release)
       break;
     say("It will be ready in",today+ONE_MONTH);
  }

  release(beta_version);

  while (everyone_is_dumb_enough_to_buy_our_bugware)
  {
    bills_bank_account +=3D 150*megabucks;
    release(new_and_even_better_beta_version);
    introduce(more_memory_requirements);
    if (customers_report_installation_problems)
    {
      say("that is a hardware problem, not a software problem");
      if (smart_customer_says_but_you_promised_plug_and_play)
      {
        ignore(customer);
        order(microsoft_intelligence_agency, "Keep an eye on this guy");
      }
    }

    if (there_is_another_company)
    {
      steal(their_ideas);
      accuse(company, stealing_our_ideas);
      hire(a_lot_of_lawyers); /* in process.h */
      wait(until_other_company_cannot_afford_another_lawsuit);
      buy_out(other_company);
    }
  }

  /* Now everyone realizes that we sell bugware and they are all angry at us */
  order(plastic_surgeon, make_bill_look_like_poor_guy);
  buy(nice_little_island);
  hire(harem);

  laugh_at(everyone,for_having_the_patience_year_after_year_for_another_unfinished_version);
}

void bugfix(void)
{
  charge (a_lot_of_money)
  if (customer_says_he_does_not_want_to_pay_for_bugfix)
    say("It is not a bugfix but a new version");
  if (still_complaints)
  {
    ignore(customer);
    register(customer, big_Bill_book);
    /* We'll get him when everyone uses Billware!!*/
  }
}

To make an observation orthogonal to Microsoft's behavior, it should be noted that the Marketing literature used by the company is distinctive in its sparseness and use of white space or flood filled backgrounds. You rarely see any sort of 3D rendered images or texture in any sort of promotional material for M$.

Log in or registerto write something here or to contact authors.