To outmaneuver someone with a feint or fake.
Originated as a football term, when you lean or start one way to get the defender's momentum going that way, and actually move another.
Often used in similar sports, games, or confrontations, from basketball to Quake to Diplomacy, for similar "juke moves" where you direct an opponent's attention one way while doing another thing.
I've been using it in general conversation for years, normally when someone buys a lie, or you manage to string them out with a story. "Dude, you totally juked me."