Jones - verb - to want something badly, like a kick ass computer, a vacation or a good car. From keeping up with the Jones'.

jones From the Oxford English Dictionary:

"Jones...2. slang. A drug addict's habit. 1968 Sun Mag. (Baltimore) 13 Oct. 19/4 Soon you're out to keep from getting the Jones. 1970 C. MAJOR Dict. Afro-Amer. Slang 71 Jones, a fixation; drug habit; compulsive attachment."

No one seems to have a theory on the origin of the word, but it appears to have appeared quite recently in its current meaning, say about 1965.

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