I Can't Believe it's not Butter!

ICBINB! (as the makers, Unilever United States, Inc., abbreviate it) is a type of margarine that tastes, remarkably, JUST LIKE BUTTER! This profound, earthshaking development led to the superstardom of Fabio, proclaiming in his pseudo-Schwarzenegger accent, "I can't believe it's not butter!" Of course, when you've got a guy with long blonde hair making such a enigmatic statement, you get a product that sells.

Now, consider, if you will, the beauty of the name, "I Can't Believe it's not Butter!" That is the product name, but it isn't a "noun", per se... it is more of a concept... it's like naming some brand of tissue paper "WOW, this is soft and doesn't hurt my ass!" So when you pick up that product, you imagine actively USING it (in this case, spreading ICBINB! over a toast or something similar). You do NOT have a name for the product - you have an image. This, boys and girls, is marketing at its finest.

And having Fabio doesn't hurt either.

ICBINB is available in regular, light, spray, squeeze, unsalted, and sweet cream and calcium varieties.

Dietary Information:


ICBINB!® Regular (Stick)

Serving Size: 1 Tbsp (14g)
Servings Per Container: 32

Amount Per Serving
Calories:  90

Calories from Fat:  90
  
                           % Daily Value*
Total Fat:            10g        15%
Saturated Fat:         2g        10%
Polyunsaturated Fat:   2g
Monounsaturated Fat: 2.5g

Cholesterol:         0mg          0%
Sodium:             95mg          4%
Total Carbohydrate:   0g          0%
Protein:              0g          0%
Vitamin A:                       10%

ICBINB!® Regular (Soft) Serving Size: 1 Tbsp (14g) Servings Per Container: 32 (1 lb.) Servings per Container: 96 (3 lb.) Amount Per Serving Calories: 90 Calories from Fat: 90 % Daily Value* Total Fat: 10g 15% Saturated Fat: 2g 10% Polyunsaturated Fat: 4.5g Monounsaturated Fat: 2.5g Cholesterol: 0mg 0% Sodium: 90mg 4% Total Carbohydrate: 0g 0% Protein: 0g 0% Vitamin A: 10%
ICBINB!® Spray Serving Size: 1.25 Sprays (.25g) for Cooking Spray, 5 Sprays (1g) for Topping Servings Per Container: 904 for Cooking Spray, 226 for Topping Amount Per Serving Calories: 0 Calories from Fat: 0 Cooking Spray | Topping % Daily Value Total Fat: 0g 0% 0% Saturated Fat: 0g 0% 0% Polyunsaturated Fat: 0g Monounsaturated Fat: 0g Cholesterol: 0mg 0% 0% Sodium: 0mg 0% 15mg/1% Total Carbohydrate: 0g 0% 0% Protein: 0g
ICBINB!® Squeeze Serving Size: 1 Tbsp. (14g) Servings Per Container: 32 Amount Per Serving Calories: 80 Calories from Fat: 80 % Daily Value* Total Fat: 8g 13% Saturated Fat: 1.5g 7% Polyunsaturated Fat: 5g Monounsaturated Fat: 2g Cholesterol: 0mg 0% Sodium: 95mg 4% Total Carbohydrate: 0g 0% Protein: 0g
ICBINB!® Light (Stick) Serving Size: 1 Tbsp (14g) Servings Per Container: 32 Amount Per Serving Calories: 50 Calories from Fat: 50 % Daily Value* Total Fat: 6g 9% Saturated Fat: 1g 5% Polyunsaturated Fat: 1.5g Monounsaturated Fat: 1.5g Cholesterol: 0mg 0% Sodium: 85mg 3% Total Carbohydrate: 0g 0% Protein: 0g 0% Vitamin A: 10%
ICBINB!® Light (Soft) Serving Size: 1 Tbsp (14g) Servings Per Container: 32 Amount Per Serving Calories: 50 Calories from Fat: 45 % Daily Value* Total Fat: 5g 8% Saturated Fat: 1g 5% Polyunsaturated Fat: 2.5g Monounsaturated Fat: 1.5g Cholesterol: 0mg 0% Sodium: 90mg 4% Total Carbohydrate: 0g 0% Protein: 0g 0% Vitamin A: 10%
ICBINB!® Unsalted (Stick) Serving Size: 1 Tbsp (14g) Servings Per Container: 32 Amount Per Serving Calories: 90 Calories from Fat: 90 % Daily Value* Total Fat: 10g 15% Saturated Fat: 2g 10% Polyunsaturated Fat: 2g Monounsaturated Fat: 2.5g Cholesterol: 0mg 0% Sodium: 0mg 0% Total Carbohydrate: 0g 0% Protein: 0g Vitamin A: 10%
ICBINB!® Sweet Cream & Calcium Serving Size: 1 Tbsp. (14g) Servings Per Container: 32 Amount Per Serving Calories: 50 Calories from Fat: 50 % Daily Value* Total Fat: 6g 9% Saturated Fat: 1g 5% Polyunsaturated Fat: 2.5g Monounsaturated Fat: 1.5g Cholesterol: 0mg 0% Sodium: 85mg 4% Total Carbohydrate: 0g 0% Protein: 0g 0% Calcium: 100mg 10% Vitamin A: 525 IU 10%
*Percent Daily Values are based on a 2,000 calorie diet. Not a significant source of dietary fiber, sugars, vitamin C, calcium, and iron.

Dietary Information from www.icbinb.com. Formatted and presented by yours truly.

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