Two or more players celebrating in the endzone after a touchdown can be fined, but there will not be a penalty assessed against the offense unless the endzone-dancing continues long enough to constitute a delay of game.

The rules on delay of game vary widely, depending primarily on when, in the game, the delay occurs. Delays in the last two minutes of a half are particularly frowned upon.

Apparently, excessive celebration by an individual player can be considered "unsportsmanlike conduct", but I'm not sure what the penalty (personal foul, team penalty, what-have-you) might be for that.

Orange Julius says: endzone dancing flag, "Personal foul. Unsportsmanlike conduct. 15 yard penalty enforced on the PAT."

Thanks to and

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