A prayer movement
created with the intention of converting
members of other faiths/no faith
or strengthening the faith of exisiting members of religion who began the movement.
Prime examples are See You at the Pole - a movement where high school students would gather around the flag pole of their school on designated Wednesdays to pray for the school, the nation, etc. and The 30 Second Kneel Down - a prayer movement where high school and middle school students kneel and pray at their lockers in the morning in an effort to spread the word of Christianity.