What Trent Reznor of Nine Inch Nails whispers at the start of the secret track Physical on the album Broken. It is a reference to Steve Gottleib of TVT Records, and all the bullshit Trent had to go through to get the two secret tracks onto the album.

Also of note is in the original of Physical, by Adam and the Ants, Adam Ant whispers "Eat your heart out, Do It. You can't do it, can ya?". Adam Ant was referring to Do-It Records, a label they were on.

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