Both a latecomer in the late-60s spree of manager-run record
labels
(e.g. Andrew Loog Oldham's Immediate) and an early artist-run label (all were distributed by majors). It began with John and Yoko's Two
Virgins
and The Beatles "White Album", but also released Beatle solo
LPs and whatever struck the fancy of the Fabs: stuff by Mary Hopkin, Ravi Shankar, Badfinger, the Modern Jazz Quartet, composer John Tavener... and James Taylor's debut.

The company that tried to sue Apple Computer when they brought sound to the PC. It was felt some people might confuse the two.

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