A Diamond Is Forever
but
then
so are pawnshops
prostitution
dirt, rocks, air and Yesterday

with every breath you take
16 million atoms once inside
the lungs of Leonardo DeVinci
and yet
why not the diamond dust?

That is the slogan for DeBeers. They are the diamond company. They are the ones who have impressed the importence of a diamond engagement ring on the 20th century. They also fianced the movie "Diamonds are a Girl's Best Friend'", which starred Marilyn Monroe.

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