As the
brand marketplace gets more and more crowded, companies are scrambling to come up with affable-sounding, easy-to-remember names for products and start-ups, that invoke a vaguely
positive meaning. Not only are there companies specializing in coming up with such names, there are also
software packages that recombine the
atoms of our
western language canon into huge lists of potential brand names, over which marketing execs and ad suits spend many a sleepless night. Also see
your Latin roots are showing.
Some examples are