Fresh Samantha is a bunch of
sellouts! Well, ok, maybe not quite. Anyway, I know a good bit about them, since my dad, who owns a very small
graphic design firm in
Portland, Maine, was in charge of almost all their label designs (
Abby Carter did the outline drawings, Dad would do the color and layout) and
PR materials. That is to say, my
family's income increased about 33% for that time while they were giving him such a steady stream of
work.
Now, correct me if I'm wrong, but the whole point of Fresh Samantha was "yummy juices from Maine". Well, it was kind of a letdown to many when the local newspaper here published the story about them moving their main factory to Florida, since, you know, that's where all the oranges and stuff come from. The last straw was when they agreed to sell the business to Odwalla, the California based juice company that distributed a similar product out west.
At this point, they effectively told my dad to get lost, since they were going to use Odwalla's in-house design shop for all the work (so if you see the quality of the labels deteriorating...). Doug Levin, Abby's husband and CEO of Fresh Samantha, has moved shop to California to join the Odwalla team out there. However, if you go to their website, you will see none of this. I wonder why.
I wouldn't be surprised, either, if they just merge the entire Fresh Samantha product line into Odwalla and start selling them out east. Another one bites the dust...