The
art of
creative layout and
design, specifically in the world of
publishing,
advertising, and
printing.
Graphic artists are also known as
graphic designers, and '
art' and '
design' are used pretty much
interchangeably (see graphic design).
Graphic art requires a good
concept of basic artistic precepts, but
coupled with an
industrial edge used to present an
idea or
concept in a
palatable and
intriguing way. Take, for instance; creative
packaging, a
magazine cover that caught your eye, or a printed
advertisement that has
imprinted itself in your
memory.
Graphic art has changed over the years to fit the
conveyance that the
technology of the time allowed, from
old fashioned handset type, to new
digital publishing techniques. All in all, howerver, it is still an
art form, and
varies from individual to individual in terms of
concept, creative
perception, and
delivery. In this vein, there are is no true
right way to present an
idea... but there may be several wrong ways. Graphic art, at heart, is the
pursuit of finding the most
appropriate right way, and doing so in a way that makes your intended
audience take notice,
remember, and
incorporate your idea.