A Totem falls along the same lines as a fetish. It is the picture or object used to signify a family or a singular person. Totem poles are usually the culmination of animal spirits that a family associates itself with or uses to symbolize them. The more European version of this would be the coat of arms.

Example: When my parents went to Alaska, they went searching for a ring for me. They found a totem eagle that looks as it has ears, like a griffin, which consequently, is the one creature on our coat of arms. My family totem is the griffin.