Return to Budweiser (review)
The "King of Beers"
I suppose that sooner or later it had to happen. I've been [Green Card|living in California] for most of six years now, and despite drinking possibly hundreds of brews, had never tried two classic American favourites - Budweiser and [malt liquor]. Well that's not strictly correct. Let me say that I have not tried them over here. I do recall having a Bud in one pub back in England that (if memory serves me well) sold nothing but lager, and a friend once gave me a Colt 45. I did not have great memories of either.
Still, that was in the past, in a different life altogether, and as people frequently remind me "[Bogey's Books, or An Exercise in British and American English|you're in America now]". It was also before I had read an article shared with me by one of our [Jongleur[user]|current] [Fuzzy and Blue[user]|houseguests], in which the author waxes both polemic and lyrical in support of this, the "King of Beers". Sometime when you have ten or so minutes, have a read of it†.
Let the Judging Begin!
First up, Peter (the instigator of this whole enterprise) bought a rather large can of the true American lager which were dutifully poured into glasses. It was crystal clear, a pale straw colour, exactly as I'd expected. As is my wont, I then stuck my schnoz in to get a good hooterful (the "nose" of a beer, as a wine, is an important part of the enjoyment to me, as regular readers will know). My first reaction was that there was a little [brewer's yeast|yeastiness] in the nose, but it was momentary. This was replaced by a slight [skunked|musky] aroma, but again, just for a moment. I took another snootful. There was something there, a little sweet malt, and sipping it didn't do much for me.
Peter, bless his heart, agreed with my analysis despite his bluster that it would be a good drink. We tossed the undrunk portion in the sink and poured a snobbier brew for ourselves.
Is it refreshing? Well, yes - but then pretty much anything served at close to [beer serving temperature|freezing point] is going to provide that. Is it disappointing as a stand-alone beer? Well, frankly it is. But then I'm not about to be a [real ale bore|snob] about this - Budweiser is not a beer to drink and enjoy as a beer, it's a beer to quaff on a [Mad Dogs and Englishmen|hot day], after a hard day's work, in front of the television, or indeed, all three.
It's not for nothing that [Anheiser-Busch] sells a lot of this to a mass audience, one that their marketeers knows well. The pitch is clear - simple beer, a standard and reliable recipe that never changes. Maybe the beer snobs should just suck it up and allow the drinking masses to enjoy it.
† [http://crookedtimber.org/2007/05/10/in-praise-of-budweiser-contains-extended-footnotes/|In Praise of Budweiser]