With the way television teaches the children that products and services are as interchangable as Lego blocks (which is true), it is scary to think that the same marketing techniques are often used for more important things, such as who to vote for or what to believe in or whether or not I should buy the 8 year old an uzi. So, what do you get when you take teenagers who have weak bonds to their beliefs due to consummerism and add one nutball with a reasonable sounding philosophy? A cult.
Of course, the question then becomes, what is to do about the cult fodder America is raising? Perhaps formal, traditional religion might not be a bad idea for some of them. And on the other hand, one can always stop watching TV.