The ocean side living place of most students attending UC Santa Barbara or Santa Barbara City College. Basically, putting 20,000 college students in one place is a bad idea. About $1700 for a 2 bedroom ghetto 70's apartment, an extensive partying environment. Common myth is that I.V. drinks 1% of the nation's alcohol. Used to have 90,000 people for halloween, including a Playboy party, but at a point bad mojo happened, forcing the national guard to be present for the next few years. Now gets maybe 50,000 for the 31st.