Sanrio character. A penguin with scruffy hair and a bad attitude.

His friends are Hana Maru, Pandaba, and Pochi, and a snail.

His last two sanrio incarnations (Tibetan dreamscape, and "Accept no Substitutes") have been particularly trippy.

update: 3/0

there is now badtz maru and his new crew, just trickling in from japan. They had a notebook at the 2-story sanrio store in union square. Inside the notebook was a rundown sheet, with what looked like 6 axis personality profiles of each of the characters. His new friends are a shark, a dolphin, a seagull, and twin mini-badtzes.