London Calling is also a
company that
distributes
information about
events and
activities in
London to
bars and
restaurants for
customers to pick up. The
flyers,
programmes and
leaflets are displayed in
cardboard free-standing racks and re-filled by London Calling
distributors.
This type of advertising is known as ambient media - it becomes part of the surroundings and aims top reach people when they are relaxed and open to suggestion for ways to spend their free time.