Um Bongo, Um Bongo, they drink it in the Congo
One of the first mixed fruit drinks in the UK, Um Bongo arrived in the shops around 1985. Still going strong at the time of writing, it is a still tropical fruit drink, available ready-to-drink in a 250ml cardboard carton. Stuck to each carton is a free straw in a plastic sleeve. One-litre cartons are also available.
As with many drinks aimed at children, Gerber Foods, the company that produces Um Bongo promote the high vitamin C content (100% of the EC recommended daily amount in each pack), and the fact that it contains no artificial sweeteners, flavours or colours. Of course, they fail to mention the high sugar content.
It contains "just 100% wholesome yummieness!!!!"(sic - Yes, including the four exclamation marks).
If the heady cocktail of tropical fruit flavours is not exciting enough for you, there is a variant, with a different mix, cleverly named Um Ognob
The theme song from the television advertisement is etched on the minds of nearly every UK resident who has been through childhood since Um Bongo's introduction.
Way down deep in the middle of the Congo,
a hippo took an apricot, a guava and a mango.
He stuck it with the others, and he danced a dainty tango.
The rhino said, "I know, we'll call it Um Bongo",
Um Bongo, Um Bongo, They drink it in the Congo.
The python picked the passion fruit, the marmoset the mandarin.
The parrot painted packets, that the whole caboodle landed in.
So when it comes to sun and fun and goodness in the jungle,
They all prefer the sunny funny one they call Um Bongo!