A
wonderful case study in the application of "
If you brand it, they will buy."
Start with an interchangeable, injection molded,
plastic frame coupled with
low-tech polycarbonate lenses.
Obscure the viewfield with your
corporate logo and blast the lens with a color coded dose of
iridium. The result is a cheap pair of
sunglasses with rilly high
margins.
I've two pair
myself.