The Strawberry News (Ichigo Shinbun) is Sanrio's official periodical publication, which is difficult to obtain outside of its native Japan.
A large-format and full-colour magazine, it carries news on new and existing Sanrio characters, reader contributions, and news from the various Sanrio theme parks, Sanrio Puroland in Tokyo and Sanrio Harmonyland near Oita.
Every issue of The Strawberry News includes a editorial by The Strawberry King, the alter-ego of the Sanrio company's founder and CEO, Shintaro Tsuji.
The magazine was first published in April 1975. The Sanrio company was first established in Gotanda, Tokyo, on August 10th, 1960.
RESEARCH INCLUDED THE SANRIO WEBSITES IN JAPAN AND USA, WIRED MAGAZINE, AND THE NODIST'S OWN COLLECTION