I saw something amazing yesterday
It was a british TV advertising
selling a product to help to give up smoking
. And at the bottom of the screen were these two words:
Can you believe this? In an era where brain abilities are underestimated in favour of technology
this comes as a novelty.
It almost shocked me. Advertisers by definition treat us like children
whose every whim can be realised instantly with money. Nothing seems impossible provided you take the right pills/buy the right car/drink the right soda
: being sexier, more successful, or freer (I'm sorry but I can't help laughing on that last one). And there was these words saying: "Sorry mate but on this one you are pretty much on your own
. We can help but in the end this is your life
. It's time to start willing things".
Could it be the beginning of a new area of marketing
? I doubt it. But for a short while it reminded me that, in the end, I only get what I fight