"I am much impressed by the effects of what we have come to call the 'spin-doctors,' which is to say those who make it their business to induce the desired reaction."
~~ William F. Buckley Jr. ~~

spin doctor • \SPIN-dahk-ter\ • (noun)
: a person (as a political aide) responsible for ensuring that others interpret an event from a particular point of view

The expression "to put a spin on" appears to have originated in the movie industry, but it was quickly snatched up by the political world. "Spin doctor" itself was likely coined during the 1984 Reagan-Mondale campaign...

this just happened to be the word-of-the-day on Webster's website from which I ripped it off.

Before the term Spin-doctor was used, we used to call this bullshitting. However, I don't think the skull fucking Networks would have let a show go on the air called Bullshit City.