An advertising slogan to be found on the Snuggle fabric softener box reads, "Freshness that lasts!" This slogan, as so many these days with the increasing bilingualism of the United States, also appears in Spanish; however, going against the great tradition of unfortunately translated slogans or brand names (e.g. the Chevy Nova), the slogan is actually better in the translation:

"Frescura que dura."

Simple, direct translation. No accidental double entendres, no troublesome verb usage. And not only that, but it rhymes.

Could life get any more beautiful?