slogan to be found on the Snuggle fabric softener box reads, "Freshness
that lasts!" This slogan
, as so many these days with the increasing bilingualism
of the United States
, also appears in Spanish
; however, going against the great tradition of unfortunately
translated slogans or brand names (e.g. the Chevy Nova
), the slogan is actually better
in the translation:
"Frescura que dura."
Simple, direct translation. No accidental double entendres, no troublesome verb usage. And not only that, but it rhymes.
Could life get any more beautiful?