One of several slogans used by Lion Red Beer (a New Zealand Beer) in their advertising. Others include "Sing like no-one's listening", "Work like you own the company" etc, etc, "The thirsty Drink Beer, The Hungry Drink Lion Red".

A total pile of tripe.

More appropriate advertising would be "Lion Red - Good enough to pour down your toilet.", and "Lion Red - The Runt Of The Beer Family."