A series of
house brand food and household products sold in
HEB food stores.
Hill Country Fare is apparently intended to provide some sort of competition with
HEB's other brand,
HEB. According to the box of
Hill Country Fare Toaster Pastries that I have in front of me,
Hill Country Fare products are 'Distributed by H-E-B, San Antonio, Texas 78204'. This is obvious when you note that along the same aisle you can purchase
Hill Country Fare and
HEB cola alongside each other.
This in-depth analysis brought to you by my keen fine-print-vision and my lack of a life.