On-camera air time, cherished by politicians (e.g. a super-size sound bite on the evening news of Senator X's impassioned plea in favor of the flag-burning amendment), actors (e.g. gratuitous reaction shots and close-ups of the sitcom stars), and people in television news (e.g. the anchor reporting live from the latest world-crisis hotspot, flown there by the network for no reason other than to look authoritative standing at that latest hotspot).