To clarify: Currently, most Tom's of Maine flouride toothpastes (except for new flavors like Gingermint) are now ADA accepted as proven decay-preventing dentrifices. However, since Tom's does not believe in animal testing they had to work with the ADA to develop alternate certification testing that was cruelty free, since the standard ADA acceptance tests involve animal testing. This was only done relatively recently (within the last year or two.) Thus, Tom's is the only ADA-accepted toothpaste that has not been tested on animals.

Tom's also makes varieties with propolis and myrrh as the active ingredients for those who believe flouride is a Communist plot to contaminate our precious bodily fluids. As mentioned above these are not ADA accepted.