The name for those Intel people in colorful airtight suits.

Intel first premiered their ad campaign featuring them in a tv commercial where in a microprocessor fabrication lab the technicians are wearing suits which they use in the dust-free environment. Suddenly a technician pops in a sleek new state-of-the-art Pentium II microchip and the computers come alive with music and videos, while the 'bunnies' start breakdancing in space suits.

Why are they called bunnies? It's the name of the ad, plus Intel's new models. Thus Intel's huge ad campaign began, including 2 tv spots for the Super bowl.

Why did the campaign cease? Apple created their own campaign which showed the bunnies on fire. "We apologize for toasting the Pentium II processor in public, but the chip inside every new Power Macintosh G3 is up to twice as fast." According to Photoshop and Byte benchmarks, this is true. Intel never ran their bunnies ad again. Many mac users found the ad hilarious, as it ran in print and on TV.

View Apple's ad at
and a description at