The category of people who fall under the 'Other' category in US population
Pie charts of
Time and
Newsweek.
Essentially classified as those born after 1981 or later. Where the arbitrary definition of Generation X ends.
There are a couple of things I know of them so far:
1. They understand computers better than previous generations do today. IMs and e-mails abound. The biggest group that used to use Napster. Gateway and Dell call them the Internet Generation. Pepsi: Generation NeXT.
2. It's probably the best time to be in college, but the worst time to apply (competition has gotten worse in the last 5 years)
3. More of them are working. AFAIK, I think they have the highest employment rate in their age group to date.
3. Fight Club makes a reheheheallly potent impact among those over 12. (at least until some recent events threw a bucket of cold water on the topic) Maybe they don't have the nuclear fear Gen X-ers did, like Sting's "The Russians".
4. Driving. We think a driver's license and the right to own a car is a guaranteed right of being an American. Isn't it? Cars like Volkswagen are pitching to them (my car is my room)