One of the more distasteful ad campaigns
in recent memory falls under this category. Present in bus stops and on billboards
throughout New York City
are philosophical admonishments
, informing the consumer
that he is more than his bank account
, more than his investments
, and that life
is comprised of more than balance sheets
. That these Fight Club
slogans are proffered by an investment bank
and credit card issuer
is evidently beside the point.
It is astoundingly disheartening to discover that oppositional ideas have been co-opted by institutional structures. In the post-structuralist era, all dialectics are encompassed by normative information systems like advertising and media. There's just no way out.
Note: I have a Citibank credit card which I routinely use to purchase my beer and whiskey, and the helpless affection which I feel for capitalism might be adequately summarized by George Orwell's conclusion to 1984: I "love Big Brother."