Some examples of their work, as displayed on their Web site (http://www.billboardliberation.com):

  • Fact cigarette billboard altered from "I'm realistic" to "I'm real sick", with a large white arrow pointing to the Surgeon General's warning.
  • A radio station billboard declaring "HITS HAPPEN -- NEW X-100" altered to "SHIT HAPPENS -- NEW EXXON" following the infamous Alaskan oil spill.
  • An illuminated "HILLSDALE" sign has a few lights knocked out, resulting instead in a promotion for LSD as "The Beginning of Something Wonderful".