A term used by Republicans to refer to rich people.
Back in the 1990s, Republican political strategist Frank Luntz began extensive use of focus groups composed of a broad cross-section of Americans to test out conservative political rhetoric. He was responsible for getting global warming renamed "climate change" and having proposed laws to roll back environmental regulations named the "Clean Skies" act and the "Healthy Forests" Act.
Luntz's latest gem is using "job creators" instead of "rich people." Over the past two years, not once have I ever heard a Republican elected official say that Obama wants to tax "the rich." He only ever wants to tax "job creators." Cheat sheets of Luntz's preferred, focus-grouped terms are passed around to everyone in the party. It turns out that most people actually wouldn't mind taxing "the rich," but they are not so sure about taxing a "job creator."