Ouch. Potato.

That is what the billboard read as we drove along I-27 somewhere in central Florida. It was an advertisement for Highlands Region Medical Center. This lead to a long discussion about why a hospital would even need to advertise. "It must be a shitty hospital," someone torwards the back of the van mused.

And why Ouch. Potato.? My first thought was perhaps they were advertising a TV in every room, thus the equivalent of a couch potato in a hospital must be an ouch potato. But then the driver commented on the placement of the period after each word. "There must be a lot of potato gun accidents in this area," he concluded.

Miles later, we came across another billboard advertisment by the same center. It read:

See you next fall.