Reflecting on Dman's write-up on Alternate Eroticism: What if? node:

In other words DMan, you conjecture the world enjoys mixing in other desires into the primal soup of the desire to mate..

..Other desires such as the desire to demystify something that piques one's curious nature..

It occures to you that advertisers and thinking women who appreciate this observation make good use of such a kink in human nature..

Perhaps since we are curious in all things mysterious and evasive, covering other parts of our body makes us equally desirable when we display ourselves in a wide variety of social functions..

I guess I ought to test your hypothesis out. Time for some vodka and naked running through the snow..