In the [1970]'s, [Duke University]'s [Psychology] Department compiled this [data] after long-term [experiments] in [neurolinguistic programming|Neuro-linguistic programming]. These words have been proven to evoke [emotion] in a [listener] or [reader]. The words are, in no particular order:

[You]
[Money]
[Save]
[New]
[Easy]
[Love]
[Discovery]
[Results]
[Health]
[Proven]
[Guarantee]
[Free]

The [theory] runs along the lines of weaving as many of the words into your [vocabulary] as often as possible. Apparently, this was not lost on the major [advertising] agencies across the world, as we notice all 12 words appearing in all types of [media]. It has also been pointed out to me that you can build a great [spam] filter using exactly the same words.

The twelve words of power (idea)