Or my version, which I call the Puffs Plus Conspiracy Theory. Have you ever tried wiping your nose with a Puffs Plus brand tissue? If you have, you'll notice that the tissue's fibers are very loose. This contributes to softness, but it also causes the problem: a lot of the fibers will come undone from the tissue when you wipe with it, and when you inhale, you'll take a lot of them in. This puts foreign objects in your nose, making you want to blow them out. So you reach for your Puffs Plus to blow them out... and you use another tissue!