Also a popular paper towel brand.

Features a grinning all-American male on its packaging, complete with mustache and flannel shirt.

Late at night in the grocery store my mother and I would regress and beat the shit of the Brawny man.

Because paper towels cushion a fist so very nicely, and

because it didn't feel right to hit the babies on the Charmin and MD cellophane.

We were ratted out by a zealous clerk but never did get 86'd.