The motto of the British Special Air Service, more commonly known as The SAS, the élite fighting unit of the British Army and one of the first tactical special forces units formed in the world.

Perhaps equally famously, at least in the UK, the motto was adopted by David Jason's character Del Boy in the BBC comedy series Only Fools And Horses. In my mind, when I hear this motto I'm more likely to think of Del Boy taking a cigar out his mouth and saying "He who dares wins, Rodney" then I am of commandos running around Ulster or Iraq.