In Europe and Australia (and possibly other parts of the world as well) a breakfast cereal manufactured by Kellogg's. Coco Pops look a little bit like brown Rice Krispies, being basically puffed rice with a chocolate-flavoured coating. Very popular amongst children for the simple reason that they taste chocolatey, Coco Pops have the interesting property of turning the milk they sit in a rather lurid shade of brown by the time you've nearly finished your bowl.