Demon introduced the standard dialup pricing in the UK of a tenner a month which has stayed fixed for at least the last six years. Most of the other ISPs were forced to follow suit.

Many people continue to shell out for a Demon account because so many online communities block free ISP addresses, because there is no charge for tech support and because they offer a fixed IP address to users. (Free ISPs typically charge 50 pence a minute for help services.)

Also, ten pounds a month is a reasonable amount to pay to avoid the overwhelming quantity of advertising that ISPs like Freeserve throw at you.