Demon introduced the standard
dialup pricing in the UK of
a tenner a month which has stayed fixed for at least the last six years. Most of the other ISPs were forced to follow suit.
Many people continue to shell out for a Demon
account because so many online communities block
free ISP addresses, because there is no charge for
tech support and because they offer a
fixed IP address to users. (Free ISPs typically charge 50
pence a minute for help services.)
Also, ten pounds a month is a reasonable amount to pay to avoid the overwhelming quantity of
advertising that ISPs like
Freeserve throw at you.