For some odd reason, 70's advertisements for this product (I believe it was just Ale-8 at the time) are one of my first memories of watching television. If I remember correctly, a few lines of the jingle were "You can give it to your girl, or share it with a squirrel. Ale-8! The soft drink of tomorrow!" In the ad, while this is being sung there is an attractive young man sharing said soft drink with an attractive young lady, when suddenly she is instantly transformed into a man-sized squirrel. As a three year old, I was terrified and intrigued. Despite the lingering commercial impression, I've yet to taste the soft drink of tomorrow.