You can’t talk about Microserfs without discussing the importance of LEGO blocks. The product that they are developing in the book is a software version of LEGO. Their office is decorated in LEGO. It is everywhere.

Douglas Coupland has identified what is, I think, the most common element in the personal history of geeks: we built with LEGO. Not played - built.

Created.

Obsessed.

Collected, sorted, organized, categorized.

Built everything in the instruction books and every car truck ship spacecraft tool shown on the side of the box.

We examined life and recreated it in LEGO.

And when computers landed on our desks we started all over again.