A brown sock monkey with a purple face and hands, the star (along with Johnny Vegas) of a series of adverts promoting ITV Digital. Once this campaign had caught the public imagination, ITV Digital began to bundle a free monkey with each subscription package they sold.

Because ITV Digital is probably not going to be around for much longer, and the only way to get a monkey is to subscribe to their expensive service, these 'limited edition' monkeys have been changing hands on eBay for ridiculous sums. The Make a Wish Foundation charity has gone one better by putting up for auction a selection of ITV Digital monkeys signed by celebrities, with proceeds going to charity. The one signed by Ant 'n' Dec is currently in the lead, at over £700.

Info on the charity monkeys: