Jack Murphy Stadium (in San Diego) became Qualcomm Stadium.

And the Giants have now ditched 3Com Park nee Candlestick Park, for the new PacBell Park.

And it just goes on and on. Here in Denver, we've already got Coors Field and the Pepsi Center, and now the city government wants to sell the naming rights to the new stadium that's being built to replace Mile High Stadium. This despite the fact that public opinion polls taken here indicate that a majority of people would rather pay a little extra in taxes and keep the name "Mile High Stadium" than see the name sold to Qwest or AT&T or some such. (Hey, maybe they could sell the naming rights to Snapple; then we could have the beverage trifecta in sports facilities! Bletch.).

I'm sorry. At some point a little civil disobedience is called for. That stadium in San Diego will always be "the Murph" in my heart. And if you referred to "the Stick" as "3Com Park" in my wife's presence, she'd be liable to sling something heavy your way. And, no matter what the politicians say is good for us, Mile High Stadium, and even its replacement, will always be Mile High Stadium to many of us here.