The highest level of enlightenment acheivable in a liberal democratic consumer culture. Strongly related to the paradise of a chicken in every pot, this says that not only will your pot contain a chicken, but it will be better than anyone else's chicken, and your efforts to maintain the socio/political/economic status quo will ensure that you continue to have the chicken. In this sense, it is a kind of threat: people actually believe they need to luxury of a chicken.