Character played by Bruce Campbell in the comedy/horror movies Evil Dead, Evil Dead 2, and Army of Darkness. Works at S-Mart in the housewares department. Quests for the Necronomicon. Favorite weapons are a chainsaw and a shotgun. In Army of Darkness, battles the Deadites and Bad Ash.

"All right, listen up you primitive screwheads... this... this is my BOOMSTICK!"

See also Klatu Verata Nictu