Coffee Chain founded by
Alfred Peet in
Berkeley in 1966. Peet's specializes in a "deep roast" style that is much darker than most other roasters. This style produces a fuller flavor, but makes the
coffee in their darkest roasts, taste somewhat burnt. Some people find Peet's too strong, but it has a large following of very loyal fans.
Alfred Peet sold the chain to a man who would later co-found
Starbuck's.
http://www.peets.com/