Anheuser-Busch's ad of the idiots laying around saying, "Wassup?" won the Grand Clio award for TV advertising this week. This 60-second commercial which was named True was directed by one of the guys who starred in it (Charles Stone III). It was done under the auspices of an ad agency in Chicago, DDB Worldwide.
Now, I just don't get this. When I saw this ad, I thought it was the stupidest damn thing I'd ever seen. I've seen it several times since, and it just got worse.
The lizards were funny. This is not.
I've known some guys who have gone all the way to the top for some of the biggest ad agencies in America, and I can tell you this firsthand:
These are organizations that will pay you a lot of money, eat your brains right out of your skull, and leave you a wasted shell of a human. And, obviously, they will also sometimes reward you for work so stupid that any other industry would laugh you out of the building.