The all too famous Jesse James' great-great-grandson (also named Jesse James) is the owner of West Coast Choppers. Jesse James' company specializes in customizing Harley Davidson motorcycles. They have built bikes for celebrities such as Kid Rock and Shaq.
Jesse has been showcased on The Discovery Channel's Monster Garage.
Tattooed on the palm of Jesse's right hand is "Pay Up Sucker" along with a dollar sign.